Sitelinks can improve the appearance of your snippet in Google search results and this means higher Click Through Rates (CTR) and more traffic.
Although you cannot directly specify sitelinks (they are automated by the Google algorithm), there are a number of ways to help Google pick the right sitelinks for your website.
In this post, you will learn what are sitelinks, why they are important and how to create Google sitelinks for your website.
What are sitelinks?
Sitelinks are links shown below the description of your snippet in Google Search Results that point to other pages on your website. Sitelinks are automated by the Google algorithms and are only shown when they are useful to the user.
When you search for our company name in Google [reliablesoft], below the site title and description you will see links pointing to what Google believes are the most useful pages of our website.
